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Ripleys Believe It or Not!

  • Adult
  • Child (4-15)
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The London Pavilion 1 Piccadilly Circus,
London W1J 0DA,
United Kingdom


Situated in the heart of the West End at 1 Piccadilly Circus, prepare to be astonished, astounded and amazed by over 800 authentic, original and unbelievable exhibits spread over 5 floors! Touring the globe, Robert Ripley collected many astounding artifacts and recorded some of the most unusual sights; proving that the world’s greatest oddities could be joined and celebrated together all under one roof, for everyone to see.

The attraction is very interactive and appeals to people of all ages, both young and old. All children under 7 must be accompanied by an adult.

Mirror Maze

The mirror maze challenge provides family friendly entertainment that will appeal to children, teens and adults alike. The maze consists of a series of columns and arches surrounded by hundreds of mirrored reflections in every direction. The floor lighting enhances the "infinity effect" by giving the illusion of continuing hallways, when in fact you may be at a dead end! The more participants in the maze, the more confusing it is. See hundreds of reflections of yourself in every direction. The mirror maze challenge is to "get lost" and find your way out again. Backwards or forwards, it's never the same experience twice!

Days of Operation

10:00am - midnight (Last entry at 10:30pm)

25th, 26th & 31st December: 10:00am - 10:00pm

1st January: 10:00am - 10:00pm

11th to 19th February : 9:30 to 00:00

Nearest Underground:

Piccadilly Circus (Piccadilly Line)

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